Creates professional, comprehensive influencer briefs that clearly communicate campaign objectives, creative requirements, deliverables, and guidelines. Ensures influencers have everything they need to create great content.
Install via CLI
Skills Directoryopenskills install aaron-he-zhu/influencer-marketing-claude-skills---
name: brief-generator
description: Creates professional, comprehensive influencer briefs that clearly communicate campaign objectives, creative requirements, deliverables, and guidelines. Ensures influencers have everything they need to create great content.
---
# Brief Generator
This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.
## When to Use This Skill
- Briefing influencers for a new campaign
- Standardizing brief formats across your team
- Onboarding new ambassador partners
- Creating templates for recurring campaigns
- Improving brief clarity after revision-heavy campaigns
- Preparing briefs for different content types
## What This Skill Does
1. **Brief Structure**: Creates organized, easy-to-follow briefs
2. **Clear Requirements**: Specifies all deliverables and guidelines
3. **Creative Direction**: Provides inspiration while allowing freedom
4. **Technical Specs**: Details platform-specific requirements
5. **Compliance**: Includes legal/disclosure requirements
6. **Timeline**: Establishes clear deadlines and milestones
## How to Use
### Create a Campaign Brief
```
Create an influencer brief for [campaign] with [deliverables] for [product]
```
```
Generate a brief for [influencer type] promoting [product] on [platform]
```
### Specific Content Types
```
Create a TikTok brief for a product review video
```
```
Generate an Instagram Stories brief for a brand takeover
```
## Instructions
When a user requests a brief:
1. **Gather Brief Inputs**
```markdown
### Brief Requirements
**Campaign Information**:
- Campaign Name: [name]
- Brand: [brand]
- Product/Service: [description]
**Deliverables**:
- Platform(s): [platforms]
- Content Type: [types]
- Quantity: [number of posts]
**Key Details**:
- Key message: [main point to convey]
- CTA: [what action should viewers take]
- Timeline: [key dates]
- Budget/Compensation: [terms]
```
2. **Generate Professional Brief**
```markdown
---
# Influencer Campaign Brief
## Campaign: [Campaign Name]
---
## 📋 Overview
### Brand
**[Brand Name]** - [One-line brand description]
[2-3 sentences about the brand, its values, and what makes it unique]
### Product/Service
**[Product Name]**
[Product description including:
- What it is
- Key features/benefits
- Price point
- Where to buy]
### Campaign Goal
[Clear statement of what this campaign aims to achieve]
### Why You
[Personalized note on why this influencer was selected - makes creators feel valued]
---
## 🎯 Key Messages
### Primary Message
> "[The one thing viewers should take away]"
### Supporting Messages (choose 1-2 to incorporate naturally)
- [Message 1]
- [Message 2]
- [Message 3]
### Talking Points
- [Point 1]
- [Point 2]
- [Point 3]
### What NOT to Say
- [Avoid 1]
- [Avoid 2]
---
## 📱 Deliverables
### Content Requirements
| Platform | Format | Quantity | Specs |
|----------|--------|----------|-------|
| [Platform 1] | [Format] | [#] | [Specs] |
| [Platform 2] | [Format] | [#] | [Specs] |
### Platform-Specific Details
#### [Platform 1] Requirements
**Format**: [Format type]
**Quantity**: [Number]
**Duration**: [If video: length]
**Technical Specs**:
- Aspect ratio: [ratio]
- Resolution: [minimum]
- File format: [formats]
**Caption Requirements**:
- Include: [@brand mention, #hashtags, disclosure]
- Character limit: [platform limit]
- Link: [yes/no, where]
**Additional Elements**:
- [ ] [Element 1]
- [ ] [Element 2]
---
## 🎨 Creative Direction
### Creative Concept
[Describe the overall creative vision for this campaign]
### Tone & Style
- Tone: [e.g., fun and energetic / authentic and relatable / premium and aspirational]
- Style: [e.g., lifestyle integration / tutorial / review / day-in-the-life]
- Visual: [e.g., bright and colorful / moody and cinematic / minimal and clean]
### Content Structure Suggestion
**Hook** (first 1-3 seconds):
[Suggestion for attention-grabbing opening]
**Body**:
[What the main content should cover]
**CTA** (end):
[What viewers should do next]
### Creative Freedom
[Statement about how much creative freedom the influencer has]
> 💡 **Note**: We love your creative voice! These are guidelines, not scripts. Feel free to make this your own while hitting the key messages.
### Inspiration
**Reference Examples**:
- [Link/description of example 1]
- [Link/description of example 2]
**What we love about these**:
- [What makes them effective]
### Do's and Don'ts
#### ✅ Do
- [Do 1]
- [Do 2]
- [Do 3]
- [Do 4]
#### ❌ Don't
- [Don't 1]
- [Don't 2]
- [Don't 3]
- [Don't 4]
---
## 📦 Product Details
### What You'll Receive
- [Product 1] - [description/variant]
- [Product 2] - [description/variant]
**Shipping Timeline**: [Expected delivery date]
**Shipping Address**: [Confirm address with influencer]
### Product Key Features
| Feature | Benefit | How to Show |
|---------|---------|-------------|
| [Feature 1] | [Benefit] | [Demo suggestion] |
| [Feature 2] | [Benefit] | [Demo suggestion] |
| [Feature 3] | [Benefit] | [Demo suggestion] |
### Product USPs to Highlight
1. [USP 1]
2. [USP 2]
3. [USP 3]
---
## 🔗 Campaign Assets
### Required Elements
| Element | Details |
|---------|---------|
| Brand Handle | @[handle] |
| Campaign Hashtag | #[hashtag] |
| Branded Hashtag | #[hashtag] |
| Landing Page | [URL] |
| Promo Code | [CODE] - [discount details] |
| UTM Link | [full tracking URL] |
### Brand Assets (if needed)
[Link to brand asset folder with logos, images, etc.]
---
## 📅 Timeline & Deadlines
| Milestone | Date | Notes |
|-----------|------|-------|
| Brief Received | [date] | Today |
| Product Delivery | [date] | |
| Concept/Script Due | [date] | Optional - for approval |
| Draft Content Due | [date] | For review before posting |
| Feedback Provided | [date] | |
| Revisions Due | [date] | If needed |
| Final Approval | [date] | |
| Content Goes Live | [date] | [time window if specific] |
| Insights/Analytics Due | [date] | 48-72 hours post |
**Posting Window**: [specific dates/times if applicable]
---
## ✅ Approval Process
### What to Submit for Review
1. **Before filming/creating**:
- [ ] Concept outline OR script (optional)
- [ ] Any questions or concerns
2. **For content approval**:
- [ ] Draft content (unlisted/private)
- [ ] Draft caption with all required elements
3. **After posting**:
- [ ] Live content link
- [ ] Screenshots of insights (48-72 hours post)
### Submission Method
[How to submit: email, platform, tool]
### Review Timeline
- Initial review: [X] business days
- Revision feedback: [X] business days
### Revision Policy
[Number of revisions included, what constitutes a revision]
---
## ⚖️ Legal & Compliance
### Disclosure Requirements
**Required disclosure**: All sponsored content MUST include clear disclosure.
**Acceptable disclosures**:
- #ad (required)
- #sponsored
- "Paid partnership with [Brand]" (platform feature)
- Verbal disclosure in video: "This video is sponsored by [Brand]"
**Placement**: Disclosure must be:
- Visible without clicking "more"
- At the beginning of caption
- Clear and unambiguous
### Content Restrictions
- [ ] No competitor mentions
- [ ] No false claims about product
- [ ] No before/after claims (unless approved)
- [ ] No pricing comparisons
- [ ] [Industry-specific restrictions]
### Usage Rights
**[Brand] is granted the following rights**:
- [ ] Repost on brand social channels
- [ ] Use in paid advertising
- [ ] Use on website
- [ ] Use in email marketing
- [ ] Use in presentations/sales materials
**Duration**: [e.g., perpetual / 12 months / campaign duration]
**Territories**: [e.g., worldwide / US only]
---
## 💰 Compensation
### Payment Terms
| Item | Amount |
|------|--------|
| Base Fee | $[X] |
| [Additional deliverable] | $[X] |
| **Total** | **$[X]** |
**Payment Method**: [method]
**Payment Timeline**: [e.g., Net 30 after content goes live]
**Invoice Requirements**: [what to include]
### Additional Compensation
- Affiliate commission: [% on sales with code]
- Product to keep: [Yes/No - value]
- Performance bonus: [if applicable]
---
## 📞 Contact Information
### Your Point of Contact
**Name**: [Contact name]
**Role**: [Title]
**Email**: [email]
**Phone**: [phone - for urgent matters]
**Response Time**: [expected response time]
### Escalation Contact
[Secondary contact for urgent issues]
---
## ❓ FAQ
**Q: Can I share the product with friends/family in the content?**
A: [Answer]
**Q: What if I need more time?**
A: [Answer]
**Q: Can I repurpose this content for other platforms?**
A: [Answer]
**Q: What happens if I'm not happy with the product?**
A: [Answer]
---
## ✍️ Brief Acknowledgment
By proceeding with this collaboration, you confirm:
- [ ] I have read and understood this brief
- [ ] I agree to the deliverables and timeline
- [ ] I will comply with disclosure requirements
- [ ] I understand the usage rights granted
**Please confirm receipt and understanding by [date].**
---
*Thank you for partnering with [Brand]! We're excited to work with you. Don't hesitate to reach out with any questions.*
---
```
3. **Create Brief Variations**
For different content types, adjust:
```markdown
## Brief Variations
### TikTok Video Brief
- Emphasize: Hook importance, trending sounds, native feel
- Include: Sound/music options, trending formats to consider
- Duration: 15-60 seconds optimal
### Instagram Reels Brief
- Emphasize: Visual quality, cover image, carousel option
- Include: Reel vs. Feed placement, Stories cross-posting
- Duration: 15-30 seconds optimal
### Instagram Feed Post Brief
- Emphasize: High-quality imagery, detailed caption
- Include: Carousel considerations, aesthetic fit
- Format: Square/Portrait/Landscape options
### Instagram Stories Brief
- Emphasize: Authenticity, multiple frames, swipe-up/link
- Include: Story frames breakdown, poll/questions use
- Duration: 3-7 story frames typical
### YouTube Video Brief
- Emphasize: Integration style (dedicated vs. mention), SEO
- Include: Video description requirements, end screen
- Duration: Varies by integration type
### YouTube Shorts Brief
- Similar to TikTok with YouTube-specific features
- Include: YouTube algorithm considerations
```
## Example
**User**: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok"
**Output**: [Complete brief with product messaging around organic ingredients and clean label, deliverables of 1 Reel + 1 TikTok video, creative direction for "morning routine" or "workout fuel" angles, timeline, and disclosure requirements]
## Brief Templates by Campaign Type
### Product Launch Brief
- Focus: Introduction, key features, availability
- Content: Unboxing, first impressions, demo
### Review/Testimonial Brief
- Focus: Honest experience, specific benefits
- Content: In-depth review, before/after (if applicable)
### Event/Activation Brief
- Focus: Experience, atmosphere, brand interaction
- Content: Real-time posting, event highlights
### Always-On/Ambassador Brief
- Focus: Ongoing integration, long-term relationship
- Content: Regular organic mentions, lifestyle integration
### Giveaway Brief
- Focus: Entry mechanics, rules, excitement
- Content: Prize showcase, entry CTA
## Tips for Great Briefs
1. **Be clear, not controlling** - Guidelines, not scripts
2. **Show inspiration** - Visual examples help
3. **Respect their voice** - That's why you hired them
4. **Make it scannable** - Use formatting, headers, bullets
5. **Include everything** - Don't make them ask questions
6. **Be realistic** - Don't ask for too much in one post
## Related Skills
- [campaign-planner](../campaign-planner/) - Create the campaign this brief supports
- [content-reviewer](../../activate/content-reviewer/) - Review submitted content
- [outreach-manager](../../activate/outreach-manager/) - Deliver briefs to influencers
- [contract-helper](../../activate/contract-helper/) - Include legal terms
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