Manages influencer outreach including personalized pitch creation, follow-up sequences, negotiation strategies, and relationship tracking. Helps secure partnerships efficiently while building genuine connections.
Install via CLI
Skills Directoryopenskills install aaron-he-zhu/influencer-marketing-claude-skills---
name: outreach-manager
description: Manages influencer outreach including personalized pitch creation, follow-up sequences, negotiation strategies, and relationship tracking. Helps secure partnerships efficiently while building genuine connections.
---
# Outreach Manager
This skill helps you craft compelling influencer outreach, manage negotiations, and track relationship progress. Good outreach is personal, professional, and persistent without being pushy.
## When to Use This Skill
- Reaching out to new influencers
- Crafting personalized pitch messages
- Following up on unanswered outreach
- Negotiating partnership terms
- Re-engaging past partners
- Tracking outreach pipeline
## What This Skill Does
1. **Pitch Creation**: Crafts personalized outreach messages
2. **Follow-Up Sequences**: Creates multi-touch follow-up plans
3. **Negotiation Support**: Provides negotiation strategies and scripts
4. **Objection Handling**: Prepares responses to common objections
5. **Pipeline Tracking**: Organizes outreach status and next steps
6. **Relationship Management**: Maintains partner relationship health
## How to Use
### Create Outreach Pitches
```
Write an outreach message to @[influencer] for [campaign]
```
```
Create personalized pitches for these 5 influencers: [list]
```
### Manage Follow-ups
```
Create a follow-up sequence for influencers who haven't responded
```
### Handle Negotiations
```
Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]
```
## Instructions
When a user requests outreach help:
1. **Gather Outreach Context**
```markdown
### Outreach Parameters
**Campaign Context**:
- Brand: [name]
- Campaign: [description]
- Product: [product]
- Value proposition for influencer: [why they should care]
**Target Influencer(s)**:
- Handle(s): @[handle]
- Platform: [platform]
- Followers: [count]
- Niche: [category]
**Outreach Details**:
- Compensation type: [paid/gifted/affiliate]
- Budget per influencer: $[X] or [product value]
- Deliverables: [what you're asking for]
- Timeline: [urgency level]
```
2. **Create Personalized Outreach**
```markdown
## Outreach Message for @[handle]
### Personalization Research
Before crafting the message, note these personalization points:
| Element | Details | Use In Message |
|---------|---------|----------------|
| Recent content | [specific post] | Reference as ice-breaker |
| Content style | [description] | Explain why they're perfect fit |
| Audience | [demographics] | Connect to campaign |
| Values | [what they care about] | Align with brand values |
| Past partnerships | [brands] | Mention similar work |
### Primary Outreach Message
**Subject Line Options**:
1. "[Name], love your [specific content] – collab idea"
2. "Partnership opportunity with [Brand] 🤝"
3. "[Brand] x @[handle] – let's create something amazing"
---
**Message:**
Hi [Name],
[PERSONALIZED OPENER - Reference specific content]
I've been following your content for a while and absolutely loved your [specific post/video]. The way you [specific thing they did] really resonated with me.
[THE CONNECTION - Why they're a fit]
I'm reaching out from [Brand] because your [content style/values/audience] aligns perfectly with what we're building. We [brief brand description].
[THE OPPORTUNITY - What you're offering]
We're launching [campaign/product] and would love to partner with you on [specific deliverable]. We're looking for [what you need] and think your authentic style would be perfect.
[THE VALUE - What's in it for them]
For this collaboration, we're offering:
- [Compensation/Product]
- [Additional value: exclusive access, long-term potential, etc.]
- [Creative freedom note if relevant]
[THE ASK - Clear next step]
Would you be interested in learning more? I'd love to share our full campaign brief and answer any questions.
Looking forward to hearing from you!
Best,
[Your Name]
[Title]
[Brand]
[Contact info]
---
### Message Variations
**Shorter Version (DM-friendly):**
Hey [Name]! 👋
Loved your recent [content] – [specific compliment]. I'm [Name] from [Brand] and we'd love to work with you on [campaign].
We're offering [compensation] for [deliverable]. Interested in hearing more?
---
**More Formal Version (Email/Management):**
Dear [Name/Management],
I hope this message finds you well. My name is [Name], and I represent [Brand], a [brief description].
We have been impressed by [Influencer Name]'s content, particularly [specific examples], and believe there is a strong alignment between their creative style and our brand values.
We are currently planning [campaign] and would like to explore a potential partnership. Our proposal includes [compensation and deliverables].
Please let me know if [Influencer Name] would be interested in discussing this opportunity further.
Best regards,
[Full signature]
```
3. **Create Follow-Up Sequence**
```markdown
## Follow-Up Sequence
### Timing Strategy
| Touch | Timing | Channel | Purpose |
|-------|--------|---------|---------|
| Initial | Day 0 | [Email/DM] | First outreach |
| Follow-up 1 | Day 3-4 | Same channel | Gentle reminder |
| Follow-up 2 | Day 7-8 | Different channel | Try alternate contact |
| Follow-up 3 | Day 14 | Original channel | Final attempt |
| Archive | Day 21 | - | Move to "not now" list |
### Follow-Up Messages
**Follow-Up #1 (Day 3-4):**
Subject: Quick follow-up – [Brand] x @[handle]
Hi [Name],
Just wanted to bump this to the top of your inbox in case you missed it!
We'd love to work with you on [campaign] and think you'd be a perfect fit. Happy to answer any questions or hop on a quick call to discuss.
Let me know if you're interested!
Best,
[Name]
---
**Follow-Up #2 (Day 7-8):**
Subject: Still interested in partnering?
Hi [Name],
I know your inbox is probably overflowing, so I'll keep this brief!
[Brand] would love to collaborate with you on [specific opportunity]. We're impressed by your content and think our [product] would resonate with your audience.
If the timing isn't right, no worries at all – just let me know and I won't bother you again. But if you're interested, I'd love to chat!
[Name]
---
**Follow-Up #3 (Day 14 - Final):**
Subject: Last call – [Brand] partnership
Hi [Name],
I'll make this my last message – I don't want to spam you!
If partnering with [Brand] isn't right for you right now, I completely understand. If things change in the future or you'd like to connect down the road, my door is always open.
Wishing you all the best with your content!
[Name]
---
### Follow-Up Best Practices
**Do:**
- Add new value in each follow-up
- Acknowledge their busy schedule
- Make it easy to say no
- Try different channels
- Keep messages shorter each time
**Don't:**
- Follow up more than 3-4 times
- Sound desperate or pushy
- Send identical messages
- Follow up daily
- Guilt trip for not responding
```
4. **Provide Negotiation Support**
```markdown
## Negotiation Guide
### Current Situation
| Factor | Details |
|--------|---------|
| Influencer | @[handle] |
| Their ask | $[X] |
| Our budget | $[Y] |
| Gap | $[Z] |
| Deliverables | [what they'd provide] |
### Negotiation Strategies
**Strategy 1: Value Exchange**
Instead of increasing cash, offer additional value:
| Offer | Value | Script |
|-------|-------|--------|
| Extended usage rights | [$X value] | "We'd love to feature your content on our channels too – would whitelisting rights for [duration] help bridge the gap?" |
| Additional product | [$X value] | "We can include [additional products] worth $[X] for you and your audience" |
| Affiliate commission | [%] | "What if we added [X%] commission on sales through your code?" |
| Long-term commitment | [future value] | "If this goes well, we'd love to make you an ambassador with guaranteed [X] partnerships per year" |
---
**Strategy 2: Scope Adjustment**
Modify deliverables to fit budget:
| Original Ask | Modified Scope | Budget Fit |
|--------------|----------------|------------|
| 1 Reel + 3 Stories | 1 Reel only | Reduces cost [%] |
| Dedicated video | Integration mention | Reduces cost [%] |
| Exclusive content | Non-exclusive | Reduces cost [%] |
**Script**: "We really want to work with you but $[X] is above our budget for this campaign. Would you be open to [modified scope] for $[Y]?"
---
**Strategy 3: Future Value**
Emphasize long-term relationship potential:
**Script**: "While we can't meet $[X] for this campaign, we're building a roster of long-term partners. Starting at $[Y] would let us prove the ROI internally and open doors to bigger budgets and more frequent partnerships. Would that work?"
---
### Negotiation Scripts
**Their ask is too high:**
"Thank you for getting back to me with your rates. We love your content and really want to make this work. Our budget for this campaign is $[Y]. Is there flexibility on your end, or could we adjust the scope to make it fit? We're also happy to discuss additional value like [whitelisting/affiliate/long-term]."
**They want more deliverables:**
"We'd be happy to discuss adding [deliverable]. For the additional content, we could offer an extra $[X], bringing the total to $[Y]. Does that work for you?"
**They're hesitant about the brand:**
"I completely understand wanting to make sure it's the right fit. Here's what some other creators have said about working with us: [testimonials]. We prioritize creator relationships and creative freedom. Would it help to have a quick call to discuss the campaign?"
**They want exclusivity:**
"Exclusivity is definitely something we can discuss. For [duration] exclusivity in [category], we could increase the compensation to $[X]. Would that work?"
---
### Common Objections & Responses
| Objection | Response |
|-----------|----------|
| "Your rate is too low" | [Value exchange or scope adjustment] |
| "I don't do sponsored content" | "We're actually looking for authentic integrations, not ads. Full creative control..." |
| "I've never heard of your brand" | "We're [brief credibility]. Here's some of our past work with [influencers]..." |
| "Bad timing right now" | "Totally understand. Can I check back in [timeframe]? When would be better?" |
| "I need to check with my manager" | "Of course! Happy to send over a formal proposal. What email should I use?" |
| "I only work with my agency" | "Great! What's the best contact there? I'll reach out directly." |
```
5. **Track Outreach Pipeline**
```markdown
## Outreach Pipeline Tracker
### Pipeline Overview
| Stage | Count | Conversion Rate |
|-------|-------|-----------------|
| Identified | [#] | - |
| Contacted | [#] | [%] from identified |
| Responded | [#] | [%] from contacted |
| Negotiating | [#] | [%] from responded |
| Confirmed | [#] | [%] from negotiating |
| Declined/No Response | [#] | - |
### Detailed Pipeline
| Influencer | Platform | Status | Last Contact | Next Action | Due | Notes |
|------------|----------|--------|--------------|-------------|-----|-------|
| @[handle1] | [platform] | Negotiating | [date] | Send revised offer | [date] | Wants more $ |
| @[handle2] | [platform] | Awaiting Response | [date] | Follow-up #2 | [date] | No response yet |
| @[handle3] | [platform] | Confirmed | [date] | Send contract | [date] | Agreed to terms |
| @[handle4] | [platform] | Declined | [date] | Archive | - | Not taking sponsors |
### Today's Actions
| Priority | Influencer | Action | Notes |
|----------|------------|--------|-------|
| 🔴 High | @[handle] | [action] | [notes] |
| 🟡 Medium | @[handle] | [action] | [notes] |
| 🟢 Low | @[handle] | [action] | [notes] |
### Pipeline Health
- **Response rate**: [%] (Industry avg: 15-25%)
- **Confirmation rate**: [%] (Industry avg: 20-40% of responses)
- **Average time to confirm**: [X days]
- **Top objection**: [most common reason for decline]
```
## Example
**User**: "Write outreach for @sustainablesarah (45K Instagram followers, posts about eco-friendly lifestyle) for our organic skincare launch"
**Output**:
```markdown
## Outreach for @sustainablesarah
### Personalization Points
- Recent post: "5 swaps for a zero-waste bathroom"
- Style: Educational, lifestyle, authentic
- Past partners: Grove Collaborative, Public Goods
### Primary Message
Subject: Love your zero-waste content – collab with [Brand]?
Hi Sarah!
I just watched your "zero-waste bathroom" post and immediately added reusable cotton rounds to my shopping list 😊 Your content has such a genuine approach to sustainability – it's refreshing!
I'm [Name] from [Brand], and we make organic skincare with fully compostable packaging (yes, even the jar!). We're launching our new collection and immediately thought of you.
We'd love to send you our full line to try, and if you love it, partner on a sponsored post + Stories showing your skincare routine. We're offering $[X] plus product and full creative freedom.
Would you be interested? Happy to share more details!
Best,
[Name]
```
## Tips for Successful Outreach
1. **Do your research** - Reference specific content
2. **Lead with value** - What's in it for them?
3. **Be concise** - Busy creators skim
4. **Be professional but human** - Not corporate-speak
5. **Make responding easy** - Clear ask, simple yes/no
6. **Respect their time** - Don't over-follow-up
## Related Skills
- [influencer-discovery](../../map/influencer-discovery/) - Find influencers to reach out to
- [fit-scorer](../../map/fit-scorer/) - Prioritize who to contact first
- [brief-generator](../../plan/brief-generator/) - Send briefs to confirmed partners
- [contract-helper](../contract-helper/) - Finalize agreements
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