Ugc Repurposer

---
name: ugc-repurposer
description: Transforms influencer content into multiple formats for use across channels including ads, website, email, and social. Maximizes the value of every piece of content created.
---

# UGC Repurposer

This skill helps you extract maximum value from influencer-generated content by repurposing it across multiple channels and formats. One great piece of content can become many assets.

## When to Use This Skill

- Maximizing ROI on influencer content
- Creating ad variations from organic content
- Building a content library from UGC
- Populating website with social proof
- Creating email marketing assets
- Developing multi-channel campaigns

## What This Skill Does

1. **Content Audit**: Catalogs available UGC assets
2. **Repurposing Strategy**: Plans multi-channel usage
3. **Format Adaptation**: Guides content transformation
4. **Rights Management**: Tracks usage permissions
5. **Asset Organization**: Creates content libraries
6. **Distribution Planning**: Optimizes channel placement

## How to Use

### Plan Repurposing

```
How can we repurpose this influencer content across channels?
```

### Create Content Variations

```
Create ad variations from this influencer video for different platforms
```

### Build Content Library

```
Help me organize our influencer content into a usable asset library
```

## Instructions

When a user requests repurposing help:

1. **Audit Available Content**

   ```markdown
   ### Content Inventory
   
   **Campaign**: [name]
   **Total Content Pieces**: [#]
   **Content Types**: [videos, images, reviews, etc.]
   
   | ID | Creator | Platform | Type | Duration/Format | Rights | Status |
   |----|---------|----------|------|-----------------|--------|--------|
   | 001 | @[handle] | TikTok | Video | 45s | Perpetual | Available |
   | 002 | @[handle] | Instagram | Reel | 30s | 12 months | Available |
   | 003 | @[handle] | Instagram | Carousel | 5 images | Campaign only | Limited |
   
   ### Rights Summary
   
   | Rights Type | Content Count | Expiration |
   |-------------|---------------|------------|
   | Perpetual | [#] | Never |
   | 12 months | [#] | [date] |
   | Campaign only | [#] | [date] |
   | Organic only | [#] | N/A - no paid use |
   ```

2. **Map Repurposing Opportunities**

   ```markdown
   ## Repurposing Opportunity Map
   
   ### Original Content: @[handle] TikTok Video
   
   **Original**: 45-second product review video
   
   ### Repurposing Options
   
   | New Format | Channel | Modifications Needed | Effort |
   |------------|---------|---------------------|--------|
   | Spark Ad | TikTok Ads | None (native) | Low |
   | Instagram Reel | Instagram | Aspect ratio adjust | Low |
   | Facebook Ad | Facebook | Caption + CTA overlay | Medium |
   | YouTube Short | YouTube | Minor edits | Low |
   | Website testimonial | Website | Extract quote + thumbnail | Medium |
   | Email GIF | Email | Convert to GIF, 5-10s | Medium |
   | Still images | Multiple | Screenshot key moments | Low |
   | Quote cards | Social | Pull text, design graphic | Medium |
   | Landing page | Website | Embed or screenshot | Low |
   | Sales deck | Presentations | Screenshots + stats | Medium |
   
   ### Content Multiplication
   
   ```
   1 Original Video → 10+ Assets
   
   ┌─────────────────────────────────────────────┐
   │         Original: 45s TikTok Video          │
   └─────────────────────────────────────────────┘
                         │
          ┌──────────────┼──────────────┐
          ▼              ▼              ▼
      [Paid Ads]    [Social]     [Website/Email]
          │              │              │
    ┌─────┴─────┐   ┌────┴────┐   ┌────┴────┐
    │           │   │         │   │         │
   Spark   FB   IG  Stories Quote Website  Email
    Ad    Video Reel Clips  Cards Banner   Hero
   ```
   ```

3. **Create Repurposing Plan**

   ```markdown
   ## Content Repurposing Plan
   
   ### Priority Content
   
   Based on performance and rights, prioritize:
   
   | Rank | Content | Original Performance | Repurpose Priority |
   |------|---------|---------------------|-------------------|
   | 1 | @[handle1] video | [metrics] | Maximize - full rights |
   | 2 | @[handle2] reel | [metrics] | High - strong content |
   | 3 | @[handle3] post | [metrics] | Medium - limited rights |
   
   ### Channel Distribution Plan
   
   #### Paid Advertising
   
   | Platform | Content to Use | Format | Timeline |
   |----------|---------------|--------|----------|
   | TikTok Ads | [content IDs] | Spark Ads | Immediate |
   | Meta Ads | [content IDs] | Video/Carousel | Week 1 |
   | YouTube | [content IDs] | Shorts/Pre-roll | Week 2 |
   
   #### Owned Channels
   
   | Channel | Content to Use | Format | Timeline |
   |---------|---------------|--------|----------|
   | Website | [content IDs] | Embedded/Screenshots | Week 1 |
   | Email | [content IDs] | GIF/Images | Week 2 |
   | Blog | [content IDs] | Embedded + quotes | Week 3 |
   
   #### Social Media
   
   | Platform | Content to Use | Format | Timeline |
   |----------|---------------|--------|----------|
   | Instagram | [content IDs] | Repost/Stories | Ongoing |
   | TikTok | [content IDs] | Stitch/Duet | Ongoing |
   | Twitter | [content IDs] | Quote + link | Ongoing |
   
   #### Sales & Marketing
   
   | Use Case | Content to Use | Format | Timeline |
   |----------|---------------|--------|----------|
   | Sales deck | [content IDs] | Screenshots | Week 1 |
   | Case study | [content IDs] | Quotes + metrics | Month 2 |
   | Trade show | [content IDs] | Loop video | As needed |
   ```

4. **Format Transformation Guide**

   ```markdown
   ## Format Transformation Specifications
   
   ### Video to Multiple Formats
   
   #### Full Video Variations
   
   | Target | Aspect Ratio | Duration | Modifications |
   |--------|--------------|----------|---------------|
   | TikTok/Reels | 9:16 | 15-60s | Native or trim |
   | Instagram Feed | 1:1 or 4:5 | 15-60s | Crop/letterbox |
   | Facebook Feed | 1:1 or 16:9 | 15-60s | CTA overlay |
   | YouTube Shorts | 9:16 | <60s | YouTube branding |
   | YouTube Pre-roll | 16:9 | 15-30s | Front-load message |
   | Stories | 9:16 | 15s max | Split into segments |
   
   #### Video to Static
   
   | Asset Type | Source | Specifications |
   |------------|--------|----------------|
   | Thumbnail | Key frame | 1080x1080 or 1080x1920 |
   | Quote card | Pull text | Brand template |
   | Product shot | Frame grab | High-res moment |
   | GIF | 5-10s clip | <5MB, loop |
   
   ### Quote/Review Transformations
   
   | Format | Specifications | Use Case |
   |--------|----------------|----------|
   | Website testimonial | Photo + quote + name | Product pages |
   | Social quote card | Designed graphic | Organic posts |
   | Email testimonial | Quote + thumbnail | Campaigns |
   | Ad copy | Pull key phrases | Ad headlines |
   
   ### Image Transformations
   
   | From | To | Specifications |
   |------|----|----------------|
   | Carousel | Individual posts | Separate each image |
   | High-res image | Multiple crops | 1:1, 4:5, 9:16 |
   | Photo | Ad creative | Add copy overlay |
   | Photo | Website banner | Crop to banner ratio |
   ```

5. **Channel-Specific Guidelines**

   ```markdown
   ## Channel Repurposing Guidelines
   
   ### Website Usage
   
   **Product Pages**
   - Embed video reviews
   - Pull quote testimonials with creator photo
   - "As seen on @handle" badges
   
   **Homepage**
   - UGC carousel/gallery
   - Video testimonial section
   - Social proof counter
   
   **Landing Pages**
   - Hero video from top creator
   - Testimonial quotes throughout
   - Creator endorsement badges
   
   **Implementation**:
   ```html
   <!-- Embedded UGC Example -->
   <div class="ugc-testimonial">
     <video src="[creator-video]" controls></video>
     <p class="quote">"[Pull quote]"</p>
     <p class="attribution">@[handle], [platform]</p>
   </div>
   ```
   
   ### Email Marketing
   
   **Best Practices**:
   - Use GIFs (under 5MB) for video content
   - Include static fallback
   - Pull compelling quotes
   - Link to full content
   
   **Content Types**:
   | Email Type | UGC Usage |
   |------------|-----------|
   | Welcome series | Testimonial quote |
   | Promotional | Product demo GIF |
   | Newsletter | "What creators say" section |
   | Abandoned cart | Social proof quote |
   
   ### Paid Advertising
   
   **Creative Variations**:
   
   For each video, create:
   - Original (no changes)
   - Hook variation (different first 3 seconds)
   - CTA variation (different end card)
   - Length variations (15s, 30s, full)
   - Text overlay variation
   
   **Testing Matrix**:
   | Version | Hook | Body | CTA | Overlay |
   |---------|------|------|-----|---------|
   | A | Original | Original | Original | None |
   | B | New hook | Original | Original | None |
   | C | Original | Trimmed | Strong CTA | Brand |
   | D | New hook | Trimmed | Strong CTA | Brand |
   
   ### Social Media Organic
   
   **Reposting Best Practices**:
   - Always credit creator
   - Ask permission even if contractual
   - Add brand commentary
   - Use platform repost features when available
   
   **Content Calendar Integration**:
   | Day | Content Type | Source |
   |-----|--------------|--------|
   | Mon | Original brand content | Brand |
   | Tue | UGC repost | @[creator1] |
   | Wed | Original brand content | Brand |
   | Thu | UGC Stories | @[creator2] |
   | Fri | UGC repost | @[creator3] |
   ```

6. **Build Content Library**

   ```markdown
   ## UGC Content Library Structure
   
   ### Folder Organization
   
   ```
   /ugc-library/
   ├── /raw/
   │   ├── /videos/
   │   ├── /images/
   │   └── /audio/
   ├── /processed/
   │   ├── /ads/
   │   │   ├── /tiktok/
   │   │   ├── /meta/
   │   │   └── /youtube/
   │   ├── /website/
   │   ├── /email/
   │   └── /social/
   ├── /creators/
   │   ├── /@handle1/
   │   ├── /@handle2/
   │   └── /@handle3/
   └── /campaigns/
       ├── /campaign-name-1/
       └── /campaign-name-2/
   ```
   
   ### Asset Naming Convention
   
   `[campaign]_[creator]_[platform]_[type]_[variation]_[date]`
   
   Examples:
   - `summer2024_sarahfit_tiktok_video_original_20240615`
   - `summer2024_sarahfit_tiktok_video_15s_20240615`
   - `summer2024_sarahfit_ig_thumbnail_01_20240615`
   
   ### Metadata Tracking
   
   | Field | Description | Example |
   |-------|-------------|---------|
   | Asset ID | Unique identifier | UGC-2024-001 |
   | Creator | @handle | @sarahfit |
   | Original Platform | Where created | TikTok |
   | Content Type | Format | Video |
   | Duration | Length | 45s |
   | Usage Rights | License type | Perpetual |
   | Rights Expiration | If applicable | N/A |
   | Approved Uses | Where can use | All channels |
   | Performance | Original metrics | 250K views, 8% ER |
   | Tags | Searchable keywords | Product, review, demo |
   ```

7. **Rights Tracking**

   ```markdown
   ## Usage Rights Tracker
   
   ### Rights by Content
   
   | Content ID | Creator | Rights Level | Paid Use | Website | Email | Expires |
   |------------|---------|--------------|----------|---------|-------|---------|
   | UGC-001 | @handle1 | Full | ✅ | ✅ | ✅ | Never |
   | UGC-002 | @handle2 | Limited | ✅ | ✅ | ❌ | Dec 2024 |
   | UGC-003 | @handle3 | Organic only | ❌ | ❌ | ❌ | N/A |
   
   ### Expiring Rights Alert
   
   | Content | Creator | Rights Expire | Action Needed |
   |---------|---------|---------------|---------------|
   | UGC-002 | @handle2 | Dec 15, 2024 | Renew or remove |
   | UGC-005 | @handle5 | Jan 30, 2025 | Renew or remove |
   
   ### Rights Expansion Opportunities
   
   | Content | Current Rights | Potential Upgrade | Est. Cost |
   |---------|----------------|-------------------|-----------|
   | UGC-003 | Organic only | Add paid rights | $[X] |
   | UGC-002 | 12 months | Perpetual | $[X] |
   ```

## Example

**User**: "We have 3 great TikTok videos from our campaign. How should we repurpose them?"

**Output**:

```markdown
## Repurposing Plan: 3 TikTok Videos

### Content Overview
1. @creator1: 45s product demo (best performer)
2. @creator2: 30s before/after
3. @creator3: 60s day-in-the-life

### Immediate Actions (Week 1)

**From @creator1 video (45s demo):**
- ✅ TikTok Spark Ad (original)
- ✅ Instagram Reel (repost)
- ✅ Website product page embed
- ✅ 3 still images for ads/social
- ✅ 15s cut for Stories

**Total: 1 video → 6 assets**

### 30-Day Repurposing Calendar

| Week | Channel | Content | Asset Type |
|------|---------|---------|------------|
| 1 | TikTok Ads | @creator1 | Spark Ad |
| 1 | Instagram | @creator2 | Reel repost |
| 1 | Website | @creator1 | Embed |
| 2 | Meta Ads | @creator1 | Video ad |
| 2 | Email | @creator3 | GIF + quote |
| 3 | YouTube | @creator2 | Short |
| 4 | Landing page | All | Testimonials |

### Asset Checklist
- [ ] Create 15s cuts from all 3
- [ ] Pull 2 quote cards from @creator3
- [ ] Design 3 thumbnail images
- [ ] Convert @creator2 to GIF for email
- [ ] Add CTA overlay to @creator1 for Meta
```

## Tips for Maximum Value

1. **Plan repurposing before shooting** - Capture with multiple uses in mind
2. **Negotiate rights upfront** - Cheaper than adding later
3. **Create a system** - Organize for easy access
4. **Track everything** - Know what you can use where
5. **Refresh regularly** - Don't overuse the same content

## Related Skills

- [content-reviewer](../../activate/content-reviewer/) - Ensure content quality
- [content-amplifier](../content-amplifier/) - Paid amplification of UGC
- [contract-helper](../../activate/contract-helper/) - Secure usage rights
- [performance-analyzer](../../track/performance-analyzer/) - Track UGC performance